I don’t write for Apple and I’m certain they don’t need a boost in marketing. It seems like those stinkers have that pretty well dialed in.
I’ve almost never seen an apple device that I didn’t like. There’s something special about walking through one of their stores, browsing their website, or tuning into one of their live events during mid September to find out whats just around the corner.
So when I tuned into this last Apple event to see what was coming up…they announced the “Apple Watch”. I’m not a big watch guy. Actually…I hate watches. I’ve been given watches in the past. I wear it for a few days, take it off and set it somewhere and never really pick it up again.
I mean seriously…except for shear fashion…why in the world does anyone need a watch these days. People have their phone on them constantly. They have iPads and tablets at arms length. They’ve got digital clocks in their cars, clocks on the computers, and clocks all over the walls.
Again…why would you ever need a watch these days? You might as well just wear a bracelet.
So when Apple announced their new “Apple Watch”… I was like, “Ain’t nobody got time for that!” I’ll take it one step further. “Ain’t nobody got money for that!”
I thought to myself, “This is going to be Apple’s biggest failure”. Nobody is going to wear that watch, let alone pay for one. And then one day when I was calling my wife and she wasn’t answering her phone…it struck me… “Apple is Genius…everyone is going to buy that stinking watch!”
Think about it. Everyone has someone in their family that “never answers their phone”. You could be trying to get a hold of someone for hours and that person is just going about their business with no idea that you’re calling them.
“My phone was in my purse”
“I left my phone in the car”
“The kids were playing with my phone”
“I had it on vibrate”
“I was at the gym” etc… etc…
Meanwhile…I’m trying to figure out where we should be meeting the Johnsons dinner!
I can’t tell you how many funny arguments I’ve heard in so many families where the subject line is “You never answer your phone!”
So Apple figures that men all over the globe will figure this out and buy an Apple Watch for their wife. And for the men that “never answer their phones”… Santa will be dropping one of those watches off in their stocking as well.
For my wife specifically…there are 5 reasons why I’ll be buying her an Apple Watch.
1. Her phone is normally buried in her purse
There are so many reasons why I don’t want her phone in that purse. That purse is like a black hole. Things go in and never come back out. When she actually does hear her phone ringing…she frantically rummages around that purse looking for it and rarely finds it before it stops ringing. I sometimes dread calling her when I know she’s driving because I know she’s probably trying to drive and rummage through her purse simultaneously.
But if she’s got this watch on her wrist and she’s driving…she can just tap the watch and start talking. Danger level reduced!
Most women don’t have pockets on their dresses…and most phones don’t fit in their jeans. Phones are getting pretty big these days…and then you add a protective case and you’ve got women that rarely have their phone “on” them.
Whether her phone is on vibrate or is ringing…she’s going to know if a call is coming through when its on her wrist. All she needs to do is tap the watch to answer a call, get a text, or see an email.
2. It would look pretty on her arm
Girls like to get jewelry…and guys like to buy technology. Have you seen the Apple Watch lineup?! It’s like a perfect storm of male and female purchaser incentives.
Gosh I think so many of those watches would look pretty on her arm.
3. She likes to work out
Men and women everywhere are getting “Fitbit” and other bands to wear around their wrist. Based on what I’ve seen demoed from Apple, it appears that this watch will do everything that these “fit bands” will do…and way more. From syncing to calorie counting applications to real time measurements, the watch can do it all. They have an “athletic” line of watches that are said to be made durable for the people that will work out a lot with the watch on.
4. I’ll be able to get a hold of her
Nothing is more irritating than trying to get a hold of someone in emergencies or when something important comes up. “Hey I’m running late at a meeting…can you pick the kids up from baseball”? It’s not really her fault if she doesn’t see my call. She might be busy or left the phone in the other room. No one keeps their phone on them all the time during the day or hears every call and message. But if her new apple watch gives her a subtle notification…our lines of communication are going to increase ten fold.
Has Apple ventured into the “improving marital communications” business?
5. Because I hope she’ll get me one
Like I said…I’m not a watch guy. Never have been. But after watching the Apple Watch introduction…I can’t lie. I want one. There are many times I’d love to leave the phone at home or in the car. Maybe I’m going skiing or snowboarding and I don’t want my big iPhone in my pocket. Maybe I’m coaching baseball practice or I’m at the gym. I could be running in the neighborhood, or hiking in Yosemite. There are many times I don’t want my phone…but I’d still like to get notifications. (The only thing that would make this apple watch better would be if the watch was waterproof. When I surf…it’s for hours…and I could probably surf longer if I had an Apple Watch that was waterproof.)
After I buy one of these watches for my wife…I think I’ll try and convince my mom to buy one for my dad. The guy never answers his phone! When you look at the Apple Watch in this light…it becomes clear just how genius Apple really is.
Ok…I’ve never wrote a product review…and I don’t consider this one of them because I don’t even have the product, but I figured I’d repent for slamming the new Apple Watch before I had thought it through all the way!
Upon first hearing about the watch…I just kind of wrote it off. But after I watched this video…my attitude changed. https://www.apple.com/watch/films/#film-design[Update] : Number 5 on this list could be incorrect. I’ve read various things and the speculation is that you’d need to have your iPhone close in order to take calls or get messages. That would put a damper on me “leaving my phone in the car”.